Center tip: What will be the format of the business attire market in the future? What are the trends? What new features will the industry develop? Industry leaders and entrepreneurs from China, Japan, South Korea and other countries held discussions.
What will the future market pattern of professional attire be like? What are the trends? What new features will the industry develop? Industry leaders and entrepreneurs from China, Japan, South Korea and other countries held discussions.
China’s new additions
China Garment Association Staff Officer Jiang Hengjie
Ten years ago, I went to Las Vegas to investigate casual wear, which started the development of Chinese casual wear. Ten years later, casual wear has developed rapidly in China and has become a bright spot and growth point in our clothing industry. It has been recognized by consumers and has moved China’s clothing industry closer to modernization and internationalization.
Where will the new highlights and growth points of China’s clothing industry be in the future? Our research found that the business attire market has great potential. The professional clothing industry will become an excellent and rapidly developing pillar industry of China’s clothing industry in the new era in the future. The market potential is huge, at least 300-500 billion. In addition to the national police, public security and law enforcement, firefighting and security forces, since the reform and opening up, Chinese companies have sprung up everywhere, and the demand for professional attire is also growing day by day. Companies in various industries such as petroleum, finance, aviation, IT, chemical production, etc. all hope to customize their own products. Branded business attire.
With the development of the national economy, consumers’ consumption patterns and consumption concepts have also undergone profound changes, and they have new pursuits of new lifestyles. Business attire will be the main area of China’s clothing industry in the next few years.
The development of professional attire is complementary to the development of high technology, the development of the clothing industry chain, and the pursuit of brand operation value. In the past, business attire was just complicated compulsory clothing. Nowadays, business attire must not only pay attention to safety, hygiene, color and other functions, but also incorporate fashion elements. It is not only functional clothing, a general professional symbol, but also a kind of humanistic concern.
On June 29, 2010, the China National Garment Association’s Professional Wear Research Center was established in Beijing. Research and practice over the past year has shown that China’s business attire market is huge, but its consumption base is still very weak. Compared with Japan, which has a mature business attire market, there is still a big gap.
To fulfill the development tasks of professional attire, several links must be completed:
Pay attention to the research and development of new technologies. Organize a network of outstanding institutions and experts across the country to conduct technical research, and strive to form a consensus on concepts and models related to the functionality, high-tech, humanistic concerns and other fields of work attire within one year to lay a solid foundation. Fulfill relevant obligations of the supporting industry chain. Interact and cooperate with the development teams of functional fabrics, high-tech fabric industry and related markets.
Take the market as the benchmark, have a clear and detailed plan, and have systematic goals and requirements. Guide and standardize the operating procedures of the professional attire market, prevent chaos in the professional attire market, achieve healthy and rapid development of the professional attire industry, and integrate with international standards.
The development of China’s professional attire is a new challenge, and the tasks are realistic and arduous. Under the guidance of the clothing power and with the efforts of clothing colleagues, in the next 5-10 years, the development of professional attire will be a key factor for the entire clothing industry. Development plays an irreplaceable role.
Korea’s structural changes
President of Korea Suit Association Jung Geun-ho
In 2010, the size of the Korean clothing market reached 32.8 trillion won, a decrease of 12.6% from 2009. The first half of 2011 is still a downward trend, but the decline is slow. Judging from economic trends and market intentions, the decline in previous years will be 6%. Especially since the second half of 2008, there has been a huge growth trend in corporate apparel for banks, communications, airlines and other institutions.
In 2011, the high quality requirements for group clothing in the Korean clothing and fashion apparel industry increased by 5% compared with last year. The main reasons for the decrease are: the proportion of male working population is more advantageous than that of female working population; secondly, the conservative thinking of the past The concept of and unchanged has changed greatly with the trend of the times; thirdly, the transformation and changes of clothing companies in the group clothing market have satisfied the needs of the new generation of group clothing.
In 2011, the Korean clothing industry entered a new field of competition. The competitive structure of formal wear, casual wear, sportswear, and underwear has changed. The casual wear market that has been declining for many years has temporarily come to an end. The market share of professional wear has declined rapidly, leaving many Business attire companies are growing rapidly, becoming stronger, and benefiting from them.
Stones from other mountains can conquer jade, and companies that can accurately understand and adapt to market changes will occupy the future market. In an environment where the demand for high-quality professional clothing is rapidly increasing, we believe that more Chinese professional clothing companies will be able to accurately grasp market trends and use them for innovation, not only in China, but also in the world to become super-first-class companies.
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