A few days ago, Hangzhou Qiuyinong Industrial Co., Ltd. specially invited Professor Bai Zhigang from Hangzhou Vocational and Technical College and Teacher Yiyi, an expert in Hangzhou clothing brand operations, to conduct comprehensive and systematic consultations on online marketing positioning, online marketing promotion, etc. for the company’s internal middle-level and above employees. training.
A few days ago, Hangzhou Qiuyinong Industrial Co., Ltd. specially invited Professor Bai Zhigang from Hangzhou Vocational and Technical College and Teacher Yiyi, an expert in Hangzhou clothing brand operations, to provide opinions on online marketing positioning, online marketing promotion, etc. to the company’s external mid-level employees. Stop one-sided and piecemeal training.
Hangzhou Qiuyinong Industrial Co., Ltd. has been committed to carefully creating its own brand image, launching a new concept of business men’s clothing with high quality and low price, working steadily, not seeking bigger but more refined and stronger. Beginning in 2007, in order to adapt to the changes in market development, “Qiu Yinong” began to adjust its operating strategy, gradually separated the company from production and sales, and established a brand marketing company, Hangzhou Qiu Yinong Clothing Sales Co., Ltd., specifically responsible for brand promotion and market expansion; It has established a professional attire research and development core, product display core, customer service logistics core, etc.
However, e-commerce is a new business philosophy and method for the development of traditional enterprises, which is important for the establishment of corporate image, changes in business philosophy, market development, improvement of operating efficiency, and organizational structure. Changes in approach have important consequences. In this regard, Qiu Yinong Company has applied the principles of e-commerce to the operation and management of the company, established an e-commerce core, and established the “Qiu Yinong” clothing brand investment website and Professional Wear Customization website. The two major business models of scrap sales and professional customization are organically separated, initially forming a sales model that integrates “ground and air” and complements true and false.
In 2011, relying on the e-commerce platform, “Qiu Yi Nong” began to focus on product research and development and innovation, and carried out changes and upgrades in the “Qiu Yi Nong” brand style. In addition to retaining the original traditions With a typical style, we also developed new first-line products. As soon as the new products were launched on the market, they were widely recognized by new and old customers.
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