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In the clothing industry , Business attire is a rather special branch. In addition to some basic functions of clothing, it also has special functions that ordinary clothing does not have. Because of this , it was finally separated from the clothing category and developed into an independent industry with the promotion of the entrepreneurial elites and relevant associations present here.
Business attire is iconic attire that combines iconicity, functionality, and applicability, has industry characteristics and professional characteristics, and can reflect team spirit and clothing culture. my country’s professional attire industry has a short history of development. The earliest batch of professional attire companies were actually labor protection clothing companies. After the reform and isolation, with the gradual development of various social industries and the continuous improvement of society, as the entire society has new understanding and requirements for corporate image and culture, industry image and culture, business attire This industry has gradually attracted international attention, but it was only in the late 1990s that it truly “established itself”. Since then, this industry has gradually entered the slow lane of development.
In recent years, with the acceleration of the process of world economic integration and changes in social shape, cultural background, economic environment and lifestyle, Business attire continues to innovate. , its connotation and connotation are also constantly changing. I have gradually realized the role of business attire as an important part of corporate culture. business attire has become a symbol of a specific culture. More and more entrepreneurs are realizing that professional attire plays a role in strengthening corporate cohesion, improving local style and civilized image; various enterprises generally regard professional attire as a Corporate image, corporate quality and corporate culture analyze the meaning of strength. At the same time, it also prompted the international professional attire to gradually develop in the direction of compactness, standardization, high-level and multi-function, and thus a large number of unique industries represented by security, taxation, post and telecommunications, transportation, banking, etc. Characteristic professional clothing.
The 2008 Olympic Games, as well as the Asian Games and World Expo, have brought new vitality to the professional attire market. Therefore, in recent years, there have been many changes in the professional attire >The market is in a period of transformation. How to correctly position and leverage advantages to make the company bigger and stronger in the fierce market competition? I think this is a question that many professional attire brands are actively thinking about.
When discussing the development of a product, one must always consider its market space. So how big is the market space faced by Chinese professional attire companies? From a vertical perspective, after thirty years of development, China’s professional attire industry has developed from scratch, from weak to strong, and has formed a complete industrial chain. From a horizontal perspective, there are more than 20,000 enterprises in China’s professional attire industry, and China’s manufacturing capabilities have fully reached international standards. So what will be the market space for professional attire in the future? According to rough estimates, the current market size of China’s professional attire market is about 80-120 billion yuan, of which 90% is imported. However, basically international demand has become saturated, and since the consumption habits of professional attire have been formed in the international market, it is difficult to make any major breakthroughs. In addition, trade disputes related to textiles and clothing have been dominated by developed countries, and multi-faceted trade disputes have begun to appear in developed and less developed countries at the same time. At the same time, the current international market demand is only 8-12 billion yuan. Judging from the 700 million practitioners in China, each person spends only 10-20 yuan on professional clothing every year. Therefore, the international market still has huge room for development. It can be said that the professional attire industry can do nothing in the clothing category.
However, we must also be soberly aware of the current mixed situation of China’s professional attire industry:
(1) Good news: It has quite a scope
Over the past thirty years of reform and isolation, China’s professional attire has developed from scratch, from independence to self-improvement, and has developed into a new historical stage. At present, business attire has been separated from more than 40 major categories in the international clothing industry and has become a large-scale industrial group. A potentially huge market is gradually emerging before people’s eyes, and a number of influential and well-known professional attire companies are growing rapidly.
According to incomplete statistics, there are currently more than 20,000 professional attire companies in China. Many professional attire companies have undergone rapid changes after 20 or 30 years of development. They have developed from small workshop-style processing plants into fabrics, processing and sales. Group enterprises, and developed from a wide range of products into dozens of complementary products, such as Jiangsu Cathay, Guangdong Mobile, etc. The country has formed a large-scale professional attire industry cluster, with Shenyang in the east, Xi’an in the west, Guangdong, Shanghai, Jiangsu and Zhejiang in the south, and Beijing and Tianjin as the core in the north. The industrial clusters are spread out in a network across the country. Come.
China’s professional attire market has great potential and is very prosperous. It is the world’s largest professional attire market.��. The supporting industries are developing simultaneously to continuously meet the new needs of the professional attire industry. From this perspective, looking at the Chinese professional attire market, diversification, high functionality, and specialization are inevitable trends.
6. Informatization: New high-tech models bring new development
Traditional management methods are no longer adaptable to current business development. We must first analyze business attireThe market environment faced by the industry: excess consumption resources, serious homogeneity of products and services, and increasingly fierce competition… These are urgent problems faced by enterprises. Enterprises must solve these problems and how to better develop and improve market competition. Strength must start from informatization.
Dear colleagues in the professional apparel industry, Chinese society is now in an important period of reform and development, and it is also a golden period of economic development. New cultural trends are emerging from time to time, and the people’s requirements for the quality of work and life are increasing day by day. Professional attire will gradually become a necessity of people’s lives. Although the international situation has encountered some resistance and the international market is facing some pressure, we believe that this is also a critical period for industry reshuffle. From the perspective of the long-term development of the enterprise, how to seize this rare opportunity and how to create the core competitiveness of the enterprise are the severe issues faced by professional attire enterprises today.
We hope that the majority of professional attire entrepreneurs will arm our professional attire enterprises with the four treasures of quality, innovation, rapid response and social responsibility. , we can avoid detours and shorten the period of industrial pain.
Times are always changing, but what remains constant is innovation. Regarding the innovation of business attire, I think there are several keywords worth emphasizing: design, fabrics, informatization, branding, and new markets.
Design is the forerunner and core competitiveness; fabrics are the carrier of high technology, reflecting our technological content and added value; information-based data processing can help us meet the “conflicting” requirements of personalization and standardization , represents the value of business attire; branding is the general trend and is our means to overcome “homogenization”. “New market” does not refer to the development of individual customers, but the hope that oneself will have a broader vision of the micro market of professional attire.
A teacher from Japan’s Itochu Corporation, Yamashita Mamoru, said that there are three situations in making business attire. One is to make it to meet the image of the enterprise or company; the other is to make it based on clothing. It is made based on the needs of the wearer’s working environment and truly considers the wearer’s needs. For example, business attire needs to be comfortable, easy to wash, easy to dry, and does not require ironing; third, it can truly meet the requirements of certain types of industries. Face the customers and serve them.
As a self-disciplined and service-oriented organization of the Chinese garment industry, the China Garment Association will follow the trend and contribute to the development of the professional attire industry. At the same time, the China National Garment Association will coordinate with relevant agencies and departments to speed up the formulation of relevant standards and regulations for China’s professional attire to promote the healthy development of my country’s professional attire industry.
At present, the China National Garment Association is requesting relevant departments to establish a professional committee for Workwear, and at the same time, establish a national-level Workwear research institution in a timely manner to better Provide targeted services to the professional attire industry and enterprises.
Dear colleagues, our professional attire company is not only responsible for the industry, but also for the whole society. This is the obligation and task of us professional attire practitioners.
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