Fifth, summarize the experience. My experience in closing the store this time is: Based on Taobao, respecting the rules, always being grateful, and giving up on yourself are the fundamental ways to establish yourself.
On behalf of all employees of “Seven Lotus”, I would like to make an in-depth inspection of Taobao and all sellers and buyers who care about “Seven Lotus”.
Don’t blame heaven or earth, everything is caused by not loving learning!
The experience of being closed down: Based on Taobao, respecting the rules, always being grateful, and giving up on yourself are the fundamental ways to establish yourself.
Chapter A Where is the main store?
August 9th was a sad day for me when I entered Taobao!
At 14:00 in the middle of the night that day, I habitually sat next to the computer and entered the market stores “Qizhilus Apron” and “QiqiProfessional Clothing” Check the sales status in the morning with the backend of the mall “Seven Lotus Flagship Store”.
Looking at this web page, I couldn’t help but exclaimed!
I went to Taobao to sell aprons and business attire in 2010. There were always three stores, and all new products were put on the shelves at the same time. There was not much difference between the two stores. The market store There is not much difference between it and the mall. The reason is very complicated! The more stores there are, the more opportunities there are for sellers to find them! I think this is what all sellers think.
Click on the store address in the favorites, “Seven Lotus Apron” and “Seven Lotus” mall, eh! Everything is average, very good! Then I opened “Qiqi Professional Clothing” and I was stunned! The store is gone! The screenshot is as follows:
“What’s wrong with Sister Wang?” Several customer service staff asked at the same time. Each of my three stores has a customer service team, with a total of twelve customer service members, all gathered in the customer service lobby to work.
“It’s okay!” I said, holding back the shock and covering my mouth, thinking quickly about the reason.
Is there something wrong with the computer system? NO! Immediately close the browser and focus on the new start, click again, but the webpage remains the same.
Taobao system adjustment, something went wrong? NO! I immediately went back to Taobao’s homepage to check the announcement, and there was no hint of any piecemeal adjustments!
All the news proves one problem. For some unknown reason, my market store “QiqiBusiness Wear” mysteriously evaporated!
Is there something wrong with my settings? Going backstage, something even more shocking happened! All my treasures are gone! The screenshot is as follows:
Even after clicking on the link of the product that was just sold this morning, it is a snapshot of the product. The screenshot is as follows:
Could it be that someone deleted my store in the background? Who is the one?
There are four people in the customer service team of “QiqiProfessional Wear“. The team leader is Xiao M. Apart from me, she is the only one who has complete backend control authority, but she has been intermittently for two years. She is very dedicated and honest, otherwise I wouldn’t be able to let her be the customer service team leader! She cannot and has no reason to delete the store!
And whether it was this morning or recently, there was nothing unusual about her expression! Twenty minutes ago, this store made an order of 3,000 yuan, and she came to my office to report it in person.
But the question is, besides her, who else can do this?
At this moment, Xiao M and her team members are not here, so I arranged to help with the delivery.
I stood up and planned to go find her, but found that my feet were light and I sat down again just as I stood up. At this time, Xiao M happened to be trotting back with a few customers.
“Sister Wang looks so bad! Did she catch a cold?” Little M asked.
“Look, what happened to “QiqiProfessional Clothing“?” I spat out a few words with great difficulty.
I subconsciously touched my face, and then I realized that I was sweating.
The expressions of several people changed drastically, and they rushed towards their public computers.
“Oh my god, the store is gone!” Little M exclaimed! The customer service staff at the other two stores also slowly clicked on Qiqi’s Professional Wear website, exclaiming one after another.
In order not to affect the customer service work of the other two stores, I took Xiao M and the other three customer service staff out of my office.
“Who can give me an explanation?” I asked.
My company has no physical sales channels. All sales are completed through three Taobao stores. Since last year, the average monthly sales of the three stores have been 200,000. “QiqiBusiness Wear” Accounting for nearly 30%, the average is about 60,000 per month (because a large amount of stock has been stocked and funds are being prepared to invest in promotion, it is expected to reach more than 100,000 in autumn and summer). It is not the off-season, but the average per day is around 1,500, which is the highest among the three stores. The main store, and after two years of operation, I have accumulated a small number of loyal old customers. At the same time, I have increased investment in the design and consumption of professional attire in recent years. I have stocked professional attire for nearly 1 million, preparing for a tough battle in the autumn and summer, but now that the store has disappeared, can I not panic!
About ten minutes later, Xiao M and Xiao M walked into my office, tears streaming down their faces! “The store is indeed gone. I can’t find the reason, so I can only ask the waiter!” she said with a tearful voice. This idea coincides with mine.
Several people immediately rushed to the customer service hall.
“I believe you! You should separate quickly to find out the reason!” I said. I can’t help but believe Little M.
“Sister Wang, I am the only one among us who has full backend permissions, but I assure you that I absolutely cannot do this!” Little M� Only then will more and more people enter Taobao for shopping, and the development of sellers will have a more solid foundation.
Regarding Taobao’s rule of permanently closing subsidiary stores, it is unacceptable for sellers, but it can be understood from another perspective.
Therefore, I just want to be grateful to Taobao.
I shouldn’t study at all, but I shouldn’t study hard. Not learning the “Taobao Rules” in Taobao is like the Chinese not learning the “Constitution”. If you don’t even know the basic honesty, you won’t be able to survive for long no matter how talented you are!
I don’t blame Taobao, I only hate myself.
In order to punish myself, to remember this profound experience in my mind, and to examine myself, I decided not to eat for two days.
From August 10th to now, I have only eaten 2 apples and drank 5 bottles of mineral water. During this period, I locked myself in the office from time to time and did three things.
The first thing is to arrange for Xiao M and three customer service staff to sort out the customer list of “QiqiProfessional Wear“. Customers who placed two orders for “QiqiBusiness Wear” half a year ago with a single order amount exceeding 200 yuan, as well as all customers within six months, have posted information through Want Want to inform them that the store has been closed. The reason is that the products of “QiqiBusiness Wear” are opposite to those of “Qizhilian”, so I told them that they can go to “Qizhilian” to care about my products in the future. I personally make phone calls to communicate with key customers such as hotel and restaurant owners. At the same time, we will arrange delivery as soon as possible for orders that have been paid recently but have not yet been shipped, and we will explain the reasons to customers in a timely manner.
The second thing is to repeatedly study the “Taobao Rules”, and at the same time arrange the company’s administrative department to take charge of formulating plans for organizing employees to learn the “Taobao Rules”, and confirm that within half a month everyone in the company, including me, Take a knowledge test on “Taobao Rules”. Those who are unqualified in customer service will be laid off first to strengthen their studies and apply for a re-examination before being re-employed.
The third thing is to adjust the future development ideas and speed up the implementation based on the situation that there are only market stores “Seven Lotus” and mall “Seven Lotus Flagship Store”.
Of course, I also did one more thing, which was to wipe my tears. Especially on the morning of August 10th, I used half a pack of tissues to wipe my tears.
Don’t laugh at me. It’s hard to be a woman, but it’s even harder to be a woman who works. When a man encounters this problem, he may get drunk or find other ways to vent his troubles, but women cannot!
Chapter D: What should I do if I learn from the painful experience?
Because I did not pay attention to learning and violated the “Taobao Rules”, “QiqiProfessional Wear” was permanently closed, causing irreparable losses to myself and all my friends who cared about me. Worrying about this has also brought convenience to customers who temporarily support “QiqiProfessional Wear“. I deeply blame myself and take the following measures to make up for it.
1. Conduct in-depth inspections with Taobao officials and some sellers and buyers. The store closure fully reflected my indifference in learning and lack of respect for the rules. I have conducted in-depth self-examination and self-reflection. I will make strict rectifications in the future. While taking the lead in learning myself, I will guide some employees of the company to strengthen their learning, especially the “Taobao Rules” We must learn deeply and thoroughly, keep applying what we have learned, and resolutely do not become a stupid girl who falls on the same stone for the second time.
2. Be clear about the store’s positioning and avoid making the second mistake. In order to ensure that we continue to provide buyers with excellent service and high-quality aprons and professional attire, the market store “Seven Lotus” will focus on providing customers with work and home fashion aprons and build a Taobao apron store. The mall “Qizhilian Flagship Store” focuses on providing customers with professional attire with rich styles and exquisite workmanship.
Third, turn sorrow into strength to improve service quality. Applying the official eight-part essay, I will take this store closure as an opportunity to strengthen product research and development, enrich styles and varieties, improve quality and workmanship, and strive to provide friends with more cost-effective and high-quality products, in order to repay all the care and support. Lotus people.
Fourth, why not set a negative example by being punished for not abiding by the “Taobao Rules”, and at the same time work hard to promote the “Taobao Rules”, especially to new sellers, to help Taobao cultivate rules-understanding and moral integrity , a group of outstanding sellers with good quality, wrote a post on the forum to remind all sellers to pay attention to, respect and strengthen their study of the “Taobao Rules”, and not to make the same mistakes as me.
Thank you for your patience in reading this post! Thank you Taobao!
ifies in the legendary gift girl. The shopkeeper gave away clothes and gifts for free and gave me four bad reviews! ! ! Can’t afford to be hurt – A general discussion of living experience. This article is copyrighted by Guerlain Professional Wear. Please indicate the source when reprinting. Thank you for your cooperation!
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