Today, more and more entrepreneurs are beginning to participate in the clothing industry, and joining brand clothing is one of the options. Before joining a brand clothing brand, you need to prepare a lot of conditions and understand many conditions. The first step to success starts with choosing what brand of clothing to join –
1. Brand market positioning
At the beginning of choosing a clothing brand to join, you should first understand where you are. Have a certain understanding of the rural clothing market, especially the situation of peers in the business district around your store, and be sure of it.
If the consumption level in your area cannot be compared with that of economically developed areas, then you cannot casually and blindly introduce low-priced clothing; if there are many casual clothing stores around your store, Brands, competition is very fierce, then you can stagger the scope of business and target women’s clothing or business clothing, and the results will definitely be better; or local consumers prefer women’s clothing produced in Shanghai. If you don’t like those made in Guangdong, then you can give priority to the brands that join Shanghai… Understand these issues, decide the general positioning of the franchise brand based on these conditions, and then find the franchise brand appropriately, so that you can kill two birds with one stone and improve the success rate.
Before you decide which brand to join, you must be very clear about the answers to the following questions – do you want to join the men’s, women’s or children’s clothing brand, what is the affordable product price in the local area, and the style of the brand you want to join? Is it casual wear, business wear or ladies wear? What are the special preferences of local consumers in purchasing clothing? How much do you plan to invest? At this time, the scope of your target brands has been reduced to a certain extent, and several candidate brands may have been produced. Then You can then screen based on the items we mentioned earlier.
2. Product popularity
Clothing is a special product, and its purchase depends entirely on how much consumers like the product. Because of this, whether the brand clothing you want to join has a good reputation in the local area and how popular the products are are all factors that need to be carefully investigated.
This can be investigated in several aspects. First of all, how popular is the brand in various regions across the country? What is its position in the minds of consumers? You can directly ask the brand company for its past sales data, or you can also understand it from a positive perspective by asking an agent who has tried to operate the brand. The dealer is aware of its sale status.
Secondly, based on the brand’s positioning and product style, approximately what proportion of people in the local area are interested in purchasing this product will determine whether the number of your target customer group is sufficient.
Third, it depends on whether its product pricing is price competitive among similar brands and whether the design style is consistent with the consumption habits and preferences of local consumers, and try to avoid the possibility of conflict and contradiction.
It needs to be pointed out that the popularity of a product is, on the one hand, the result of the gradual accumulation of a clothing franchise brand over the years, and on the other hand, it is also closely related to the company’s advertising support. If a brand continuously advertises in national media and maintains a certain media exposure, it must be in direct proportion to its popularity.
This article is copyrighted by Guerlain Professional Wear. Please indicate the source when reprinting. Thank you for your cooperation!
Tag:
