On December 8, 2011, the HerlMax clothing customization brand press conference and HerlMax.com online press conference were held grandly at the Shanghai Everbright Convention and Exhibition Center. Mr. Xu Weiguo, general manager of the HerlMax brand, Mr. Wang Yaomin, chairman of the China Professional Wear Association, as well as relevant leaders from the China Fashion Association, China Fashion Designers Association, China Consumer Goods Research Association, Shanghai Municipal Party Committee, Shanghai E-Commerce Association, and reporters from various mainstream media and magazines Friends attended the announcement ceremony. 
HerlMax, which adheres to the essence of Italian suit manufacturing technology, integrates modern technology, selects luxurious fabrics, and pursues European aristocratic butler-style service quality, aims to provide customers with the best service through strong design capabilities, profound technical support, and innovative service models. Elites and business groups who have needs for personalized fashionable clothing provide personalized sportswear services. Integrating China’s emerging customization market, fully interpreting HerlMax’s customization concept based on quality and taste, and striving to create a Chinese luxury clothing customization brand.
HerlMax stands at the new historical starting point of China’s local luxury goods brand. From its exquisite craftsmanship to its service concept, it has been recognized and affirmed by relevant leaders of the China Fashion Designers Association and the Luxury Goods Research Association. “The concept of advanced customization is based on personalized design, using stiffness to express style, lightness to express pleasure, and hardness to bring comfort to a new service model.” Mr. Xu Weiguo said at the press conference, “HerlMax is designed to meet the needs of high-end groups. Fashion demand strives to promote a sublimation from quality of life to taste.” 
After the grand conclusion of HerlMax’s customization experience centers in major rural areas across the country, the launch of HerlMax.com marks another step forward for HerlMax to achieve China’s simple clothing customization. Taking a solid step forward will also expand the scope of brand influence more extensively, fully utilize the convenience of emerging e-commerce, and provide Chinese elites with a new “O2O” (Online to offline) service model within the scope of Internet coverage.
The launch of the official website will not only not improve the various goals, but will also make it more “meaning”. The design inspiration of HerlMax.com is also rooted in this. From the website homepage to the specific content, user convenience, applicability and practicality are fully considered, so that visitors can fully and clearly understand the sophistication, luxury and meticulousness of HerlMax. Different from the regional restrictions in the core of offline customization experience, more elite men can complete personalized customization needs through online booking and independent ordering; in terms of style selection, all existing clothing and accessories are also displayed one by one, so that when reading, they can interact with each other in person. There is no difference when trying on clothes; the detailed pictures of surface accessories are also more clear, and the clear texture can let you feel the texture. With online customization and offline services, HerlMax has made comprehensive considerations for the individual needs and time costs of Chinese elites.
The press conference came to an end in the fashion catwalk. The passionate collision of fashionable business and classic formal wear allowed the guests to experience the joy and comfort of tailoring, and also have a deeper understanding of the in-depth concept of HerlMax’s personal design and customization. denotation.
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