It has been nearly 20 years since the customization of China’s professional attire industry has emerged, but there has never been a flagship brand that has broken out abroad. As a professional professional attire customization company, Guerlain has taken the lead in creating a ten-year development plan for the company to enhance its presence in the domestic professional attire market. share, establish the company’s brand image, and gain momentum to enter the international volunteer market.
China’s business attire market is still in a state of disorderly competition. There are inevitable common social problems in the primary stage, as well as problems within the industry itself. Guerlain has long been aware of this problem. This is an opportunity for Guerlain to enter the international professional wear market, but it also faces huge challenges. Therefore, establishing a reasonable price system and quality standard system, learning from advanced foreign experience, and exploring production, sales, washing, and leasing channels suitable for the characteristics of professional clothing are the goals of Guerlain professional clothing.
When Guerlain enters the international professional attire market, it first aims to cultivate a group of international-level professional attire designers and form a professional attire system and standards with Chinese characteristics. Although China’s professional attire industry is relatively young, we already have a group of professional attire designers with excellent professional knowledge. In the future, we will do our best to build a complete industrial chain with a corporate structure, actively integrate resources inside and outside the industry, develop a low-carbon economy, and vigorously research and develop professional attire made of environmentally friendly materials.
Build Guerlain into a professional wear product in China, form a leading product with products as the backbone, and form an industrial chain cooperation system that connects upstream and downstream, and connects left and right. China’s professional attire industry has the inherent disadvantages of being small, fragmented and weak. Currently, there is no brand that is well-known in China or even the world. To this end, in the next ten years we will vigorously build a professional attire value system, establish the values of the professional attire industry, and increase the social contribution rate of professional attire. Focusing on the industry values of “scientific development, effective supply, and efficient service”, we will build a leading product industry chain with advanced technology and technology, advanced design concepts, and reasonable industrial layout, with products as the backbone.
As our country enters the post-modern industrial stage, professional attire has different requirements for different occasions, and the application range of professional attire will become wider and wider. Judging from the adjustment of industrial structure and the development of the secondary and tertiary industries, the rapid increase in the number of employees in the service industry will also increase the demand for professional attire. Therefore, there is considerable room for the development of professional attire in China.
Business wear brand Guerlain In a new round of economic growth, Chinese business wear companies must actively create conditions to develop. First, we must speed up the adjustment of industrial structure, accelerate the integration of resources within the industry, allocate resources according to the industrial chain, focus on the development of leading brand enterprises, and give full play to the radiating role of brand enterprises. Second, we must accelerate the cultivation of leading professional wear brands and regional brands to expand the brand’s influence. Third, we must accelerate the independent innovation of enterprises and form an independent innovation mechanism for enterprises with fabric research and development and high-tech clothing function research and development as the main development directions. Fourth, we must realize the industry division of labor segmentation pattern of R&D, design and production as soon as possible, and change the situation of large and comprehensive enterprises and small and comprehensive enterprises. Fifth, we must actively explore and promote leasing and washing sales methods in the field of professional attire, encourage resource conservation, promote civilized consumption and moderate consumption, and establish a resource-saving consumption model.
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