Corporate shirt = work uniform?
NO!
Corporate culture shirts are used to convey corporate culture and promote the brand The carrier is a very important part of the construction of corporate culture. Of course, this has also made many HR and designers lose their hair. How to design a high-quality cultural shirt that satisfies the boss and employees? These factors should be taken into consideration in the design.
Usage scenarios
Customized corporate cultural shirts will have specific purposes, that is, for different usage scenarios, whether it is for office wear, or for team building, annual meetings, activities, or for specific purposes For marketing purposes, etc., the cultural shirt design plan is initially determined based on the needs of different scenarios.
Pattern design
The design pattern of cultural shirts must be able to be combined with the corporate culture or brand logo. This is something that almost all companies will take into consideration when designing cultural shirts.
Advertising shirt design must be combined with corporate products or corporate marketing. The limited edition T-shirts at the OPPO new product launch conference are impressive, whether it is the 2017 OPPO
R11 ceremony commemorative T-shirt, or the 2018 OPPO R15 limited edition Slogan Tee, or the 2019 OPPO
The Reno2 invitation T-shirt is eye-catching and has become a hard-to-find popular item.
OPPO R11 Ceremony Commemorative T-shirt “It’s wonderful anyway”
OPPO
The R11 Ceremony Commemorative Edition T-shirt is designed by the well-known designer Wang Tianmo. Its graphic design elements are very clear. The color BOX is “OPPO, R11, anyway, CLEAR, 20000000”, which is consistent with its advertising slogan “20 million before and after, taking pictures more clearly “The perfect combination completely captures the characteristics of the corporate brand and products. Although it has marketing implications, it cannot stop its creativity and fashion sense, and its appearance is quite good.
OPPO R15 Limited Edition Slogan Tee #DecodingME
OPPO R15 Limited Edition Slogan Tee is the first collaboration between OPPO and well-known designer Zhou Xiangyu. Inspired by the new ultra-wide-view full-screen R15 starry sky purple, and centered around the theme of #DecodingME, the “OPPO “Incorporate the entry prefix, and use the three-sentence Slogan with great attitude:
OPPOse All Dullness (break boredom)
OPPOsites Attract (absorb dissent)
OPPOrtunity Knocks, Serendipity Rocks (just for surprises)
The perfect combination of fashion and technology, calling on young people to seize opportunities , have the courage to try, decode more possibilities of life, and set off a wave of avant-garde and cool attitudes. In terms of color matching, black is used as the background color to pave the way for virtual space, while the front and rear adopt a gradient aesthetic of delicate colors, echoing the gradient color theme of R15.
OPPO Reno2 invitation T-shirt super video anti-shake
The invitation to the OPPO Reno2 launch conference is a black T-shirt with an eye-catching word “steady” in the middle of the back of the shirt, which highlights the selling point of OPPO Reno2: the new generation is super powerful Video anti-shake function makes shooting stable and effortless.
OPPO’s carefully designed advertising shirts not only effectively promote the product, but also allow it to steadily enter cross-border fashion circle, attracting more attention.
Pattern position
Most cultural shirt patterns will be printed on the chest or upper back.
Or choose to print small patterns such as logos on the chest.
There are also some cultural shirts with corresponding armbands.
These are relatively conventional, intuitive and worthy of reference pattern positions. It is recommended not to print patterns on the seams and joints of clothes. It is difficult to achieve the printing effect in terms of technology, and it is easy to deform, and it is not as visually eye-catching as the chest and chest.
